


Define User Journey
Define User Journey
After the pandemic, the travel industry needs to redefine how passengers are communicated with to address new health and safety concerns. This may include digital solutions to minimize physical contact and more personalized, proactive communication to address passenger needs and concerns.
After the pandemic, the travel industry needs to redefine how passengers are communicated with to address new health and safety concerns. This may include digital solutions to minimize physical contact and more personalized, proactive communication to address passenger needs and concerns.
After the pandemic, the travel industry needs to redefine how passengers are communicated with to address new health and safety concerns. This may include digital solutions to minimize physical contact and more personalized, proactive communication to address passenger needs and concerns.



Upsell Strategy
Upsell Strategy
Design confirmation pages for post-purchase upselling with clear, concise messaging highlighting upsell benefits. Thoughtful page layout and design increase customer engagement likelihood and successful conversions.
Design confirmation pages for post-purchase upselling with clear, concise messaging highlighting upsell benefits. Thoughtful page layout and design increase customer engagement likelihood and successful conversions.
Design confirmation pages for post-purchase upselling with clear, concise messaging highlighting upsell benefits. Thoughtful page layout and design increase customer engagement likelihood and successful conversions.



Template Standard
Template Standard
Establish standardized ancillary product design to simplify creation of consistent image templates with unified styles and messaging, ensuring stronger brand recognition and improved customer engagement.
Establish standardized ancillary product design to simplify creation of consistent image templates with unified styles and messaging, ensuring stronger brand recognition and improved customer engagement.
Establish standardized ancillary product design to simplify creation of consistent image templates with unified styles and messaging, ensuring stronger brand recognition and improved customer engagement.



Email Communications
Email Communications
Design email templates for flight disruptions, status changes, and reminders requiring clarity, relevance, and consistency in content and design to build trust and enhance user experience.
Design email templates for flight disruptions, status changes, and reminders requiring clarity, relevance, and consistency in content and design to build trust and enhance user experience.
Design email templates for flight disruptions, status changes, and reminders requiring clarity, relevance, and consistency in content and design to build trust and enhance user experience.




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Defining Passenger Communication
Post-pandemic passenger communication strategy addressing health, safety, and service expectations through digital-first solutions.
Year
2019
Type
Service Service
Role
UX Strategy
Skills
Planning / Comms







