The design evolves from low-fidelity wireframes to high-fidelity mockups and interactive prototypes. This iterative approach allows me to quickly test, validate, and refine key user flows before final implementation - saving time while improving quality.
Gathers direct feedback through targeted surveys to understand user needs, behaviors, and priorities - helping validate assumptions early and guide design decisions.
Analyzes competitors and adjacent products to identify patterns, gaps, and opportunities, ensuring the solution is informed, differentiated, and competitive.
