Web Structure Analysis
Web Structure Analysis
We examined website architecture, page hierarchy, and navigation flow to identify improvement opportunities such as simplifying user journeys, optimizing page load times, and enhancing overall user experience.
We examined website architecture, page hierarchy, and navigation flow to identify improvement opportunities such as simplifying user journeys, optimizing page load times, and enhancing overall user experience.
We examined website architecture, page hierarchy, and navigation flow to identify improvement opportunities such as simplifying user journeys, optimizing page load times, and enhancing overall user experience.
Define New Touchpoints
Define New Touchpoints
We identified areas where users encounter difficulties or where value can be added. The digital purchase flow was mapped horizontally to pinpoint accessible touchpoints that display keywords in subtle but eye-catching ways.
We identified areas where users encounter difficulties or where value can be added. The digital purchase flow was mapped horizontally to pinpoint accessible touchpoints that display keywords in subtle but eye-catching ways.
We identified areas where users encounter difficulties or where value can be added. The digital purchase flow was mapped horizontally to pinpoint accessible touchpoints that display keywords in subtle but eye-catching ways.
Mobile Web Optimization
Mobile Web Optimization
The mobile experience received special attention due to higher abandonment rates. We implemented responsive design solutions that maintained message clarity while optimizing for smaller screens and touch interactions.
The mobile experience received special attention due to higher abandonment rates. We implemented responsive design solutions that maintained message clarity while optimizing for smaller screens and touch interactions.
The mobile experience received special attention due to higher abandonment rates. We implemented responsive design solutions that maintained message clarity while optimizing for smaller screens and touch interactions.
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UX Strategy:
Best Rate Guarantee
Increase direct user bookings on the company's website instead of through travel agencies by highlighting direct booking benefits
Year
2022
Type
Web Design
Role
UX Lead
Skills
Designs / Research